# identity.md

## Organization Overview
- **Company Name:** SplayTray
- **Mission:** To create simple, effective product solutions for common, everyday problems.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded around 2017, inspired by experiences while traveling.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Ali Goldman, Founder (https://splaytray.com/pages/about)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Focused on innovation, simplicity, and practical problem-solving.

## Operations & Structure
- **Business Model and Operational Approach:** Focused on developing and providing innovative product solutions.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.